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How to hire Product Analysts

Learn what to look for and how to best interview when hiring Product Analysts.

How to hire Product Analysts

This article will guide you through everything you need to know about hiring Product Analysts. There are several other titles for Product Analysts, including: Product Specialist, Business Analyst, Data Analyst, Marketing Analyst, Competitive Intelligence Analyst.

The key responsibilities of Product Analysts

As a Product Analyst, you will be responsible for conducting analysis on product performance and customer behavior. You will use your findings to help shape product strategy and inform decisions on product development. In addition, you will collaborate with cross-functional teams to ensure that products are meeting the needs of customers and achieving business objectives.

Essential tasks of Product Analysts

These are some essential tasks that Product Analysts often tackle in their day-to-day work:

  • Determine the goals of the product and the target audience.
  • Analyze the competition and the market.
  • Create user personas.
  • Develop user stories and use cases.
  • Define product requirements and specs.

Expert advice on hiring Product Analysts

These signals will help you decide whether a candidate is suitable for the job:

  • Collect and analyze data, as well as clearly communicate their findings to stakeholders.
  • Experience working with different teams in order to gather requirements and build consensus around product decisions.
  • Think strategically and have a product vision, while also being able to execute on the details necessary to make that vision a reality.
  • Think both big-picture and small-picture. They should be able to see the forest AND the trees.

Interview questions for Product Analysts

These questions will help you find the right candidate for this position:

  1. How do you define what a 'good product' is?
  2. How do you prioritize which features to work on?
  3. How do you think about tradeoffs between time, resources, and quality?
  4. What was a time when you struggled with data analysis?
  5. What resources (books, websites, etc.) do you use when working on a product?

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For more information on hiring Product Analysts, take a look at our expert-crafted job description.