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Public Relations

Public Relations

Evaluates knowledge of public relations strategies and principles, and ability to effectively handle crisis communication situations.

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Type
Hard skills
Time
10 min
Level
Basic
Languages
English

Public Relations test: Mastering communication and crisis management

Step into the realm of effective communication and crisis management with our public relations pre-employment test. Designed to assess the core competencies in public relations, this test ensures you identify candidates with deep knowledge in PR strategies, crisis communication, and the digital impact on media relations. Perfect for refining your hiring process to find professionals who not only understand but excel in fostering positive public image and navigating challenges with finesse.

Unique features of the Public Relations pre-screening assessment

  • Comprehensive content coverage: Addresses crucial aspects of public relations, from digital media’s impact to crisis management techniques.
  • Real-world application: Designed to reflect practical challenges faced in the public relations field, ensuring candidates are prepared for real scenarios.
  • Industry-relevant: Focuses on contemporary PR strategies and principles, including the PESO model and the Barcelona Principles.
  • Actionable insights: Provides clear, actionable insights allowing hiring teams to make informed decisions quickly.
  • Engaging for candidates: Offers a mix of thought-provoking questions that engage candidates and test their true understanding of public relations.

Topics covered in the Public Relations pre-employment test

The public relations candidate screening assessment evaluates candidates' proficiency in the following key areas:

  • Crisis communication: Tests candidates’ ability to navigate and manage communication effectively during crises.
  • Digital media impact: Assesses understanding of how digital media has transformed press release distribution and public engagement.
  • Prospect Theory application: Evaluates knowledge of decision-making strategies in public relations campaigns.
  • Campaign measurement: Focuses on candidates' skills in measuring campaign success according to established principles.
  • Communication models and theories: Examines comprehension of foundational models and theories such as Lasswell's Model and Grunig's Situational Theory.

Best use of the Public Relations skills assessment test

This test is designed to evaluate essential knowledge and skills within public relations and is ideal for assessing talent across various PR roles, including:

  • Public relations managers: Ideal for identifying candidates skilled in developing and executing PR strategies effectively.
  • Communication specialists: Perfect for professionals who excel in managing both internal and external communications.
  • Crisis communication advisors: Offers insights into candidates’ ability to handle public relations crises confidently and effectively.
  • PR campaign coordinators: Valuable for assessing candidates’ prowess in measuring and analyzing campaign effectiveness.
  • Digital PR experts: Assess candidates' understanding of the impact of digital media on PR and their ability to adapt strategies accordingly.

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Tiera Dobbins

Talent Acquisition Services & Operations Manager

Sarah Garner

Director of Recruitment and Outreach

Prem Kumar

Talent Acquisition Manager - Recruitment & Employer Branding

Alex Anderson

Learning & Development Specialist

Maximilian Rauschen

Head of Talent Acquisition

Matthias Schmeisser

Global Senior Director, Talent Acquisition & Employer Branding

Charlie Boyle

Senior Lead, Talent Acquisition Policy, Operations & Technology

Janna Karwaski

Senior Director of Workforce Optimization