Public Relations
Evaluates knowledge of public relations strategies and principles, and ability to effectively handle crisis communication situations.
Preview assessmentPublic Relations test: Mastering communication and crisis management
Step into the realm of effective communication and crisis management with our public relations pre-employment test. Designed to assess the core competencies in public relations, this test ensures you identify candidates with deep knowledge in PR strategies, crisis communication, and the digital impact on media relations. Perfect for refining your hiring process to find professionals who not only understand but excel in fostering positive public image and navigating challenges with finesse.
Unique features of the Public Relations pre-screening assessment
- Comprehensive content coverage: Addresses crucial aspects of public relations, from digital media’s impact to crisis management techniques.
- Real-world application: Designed to reflect practical challenges faced in the public relations field, ensuring candidates are prepared for real scenarios.
- Industry-relevant: Focuses on contemporary PR strategies and principles, including the PESO model and the Barcelona Principles.
- Actionable insights: Provides clear, actionable insights allowing hiring teams to make informed decisions quickly.
- Engaging for candidates: Offers a mix of thought-provoking questions that engage candidates and test their true understanding of public relations.
Topics covered in the Public Relations pre-employment test
The public relations candidate screening assessment evaluates candidates' proficiency in the following key areas:
- Crisis communication: Tests candidates’ ability to navigate and manage communication effectively during crises.
- Digital media impact: Assesses understanding of how digital media has transformed press release distribution and public engagement.
- Prospect Theory application: Evaluates knowledge of decision-making strategies in public relations campaigns.
- Campaign measurement: Focuses on candidates' skills in measuring campaign success according to established principles.
- Communication models and theories: Examines comprehension of foundational models and theories such as Lasswell's Model and Grunig's Situational Theory.
Best use of the Public Relations skills assessment test
This test is designed to evaluate essential knowledge and skills within public relations and is ideal for assessing talent across various PR roles, including:
- Public relations managers: Ideal for identifying candidates skilled in developing and executing PR strategies effectively.
- Communication specialists: Perfect for professionals who excel in managing both internal and external communications.
- Crisis communication advisors: Offers insights into candidates’ ability to handle public relations crises confidently and effectively.
- PR campaign coordinators: Valuable for assessing candidates’ prowess in measuring and analyzing campaign effectiveness.
- Digital PR experts: Assess candidates' understanding of the impact of digital media on PR and their ability to adapt strategies accordingly.
Meet the subject matter expert behind the test
What modern teams using HiPeople are saying.
Test Library
Choose from 400+ tests to assess your candidates. Still, can't find what you are looking for? Let our experts build it for you.
View libraryFocus on your best candidates
Don't waste your time on screening resumes and qualification calls. Let assessments do the heavy lifting and focus on your best candidates right from the start.
Build Diversity and Inclusion into hiring
Stop hiring candidates based on their resume. Use science-backed assessments to build diverse, winning teams.
Public Relations Test FAQs
HiPeople Assessments FAQs
HiPeople is your ultimate solution for streamlining the hiring process and securing top talent for your organization. Through our AI-powered assessments and reference checks, we ensure fast, unbiased, and efficient hiring decisions. Whether you need an all-in-one platform or specific services tailored to your needs, HiPeople offers a comprehensive solution to hire talents that truly fit the job.
Getting started with HiPeople is as easy as 1-2-3! Simply book a demo or sign up for our free Assessment starter-kit, where you can test unlimited candidates and experience the power of our platform firsthand. With access to over 400 tests and the ability to create custom questions, you'll be equipped to identify top talents swiftly and efficiently. Plus, with our user-friendly interface and seamless integration with your existing workflows, you'll be up and running in no time!
Yes! HiPeople’s assessments are fully customizable. You can pick and choose from 400+ tests in the assessment library to create your assessment. Can’t find what you are looking for? You can add your custom questions as text, multiple choice, or video question. Need inspiration to get started? Use one of the 1,000+ job-specific assessment templates.
You can use HiPeople assessments at various stages of the hiring process. However, they're ideal for initial screening to quickly identify top candidates, saving time and resources.
Organizations incorporating our assessments early on in their hiring process report significant benefits: 91% less screening time, 62% faster time-to-hire, $801 cost savings per hire, and 21x fewer mis-hires. This efficiency ensures you're making informed decisions from the outset, leading to better hires and streamlined recruitment processes.
Aboslutely! HiPeople's assessments are grounded in reliable data, psychological research, and a robust scientific process. Our expert science team ensures that every aspect of our assessments is evidence-based and scientifically rigorous. By leveraging People Science, we optimize recruitment processes, providing businesses with actionable insights about candidates. With modules designed to offer a comprehensive view, you can trust that our assessments provide accurate and meaningful data to inform your hiring decisions.
Absolutely! HiPeople integrates with 20+ ATS and Slack. If you cannot find your ATS in the list, reach out to us and we’ll work on getting your ATS on the list.