In the Performance Marketing Test, candidates are asked to answer a set of multiple-choice questions. Using this test, you can determine whether the candidate has the necessary hard skills in performance marketing.
The Performance Marketing Test at a glance
When to use: You can use this test at any stage of the hiring process, but it may be most useful early on.
Example question : What is anchor text?
- The visible text that is hyperlinked to another page.
- The text in the top left of a webpage.
- The most prominent text on a page, used by search engines to assign a title to the page.
- A slogan that sticks in a consumer’s mind.
Response time: 13 minutes.
Result: An easy-to-interpret score that allows you to determine the performance marketing skill of the candidate!
The science behind this test
The development of hard skills is essential for any employee in order to complete their tasks satisfactorily. However, it can be difficult to accurately assess these skills in potential candidates. HiPeople's Performance Marketing Knowledge Test helps you achieve this goal.
HiPeople Knowledge Tests help to reliably assess hard-skills, taking out the guesswork of the hiring process. HiPeople Knowledge Tests are crafted by selected subject matter experts and developed using at least two experts in a peer-review gold standard process. This means that you as a decision-maker can be confident in the validity and reliability of the test when selecting candidates.
Not only does this promote a fair hiring process, but it also helps to ensure that the candidate is suited for the job and can complete the necessary tasks.
The qualities of a candidate with high test scores
If you're looking for an expert in performance marketing, look no further than those who score high on the Performance Marketing Test. Those who excel in this area know how to identify and capitalize on opportunities for growth and improvement within a company's marketing strategy. They also have a keen understanding of customer behavior and how to use data to inform marketing decisions. In short, if you're looking for someone who can help take your company's performance marketing to the next level, consider hiring someone with a high score on the Performance Marketing Test.
Ready to find this candidate? Try the Performance Marketing Test now!
Did not find what you were looking for? Request a new test here.