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Copywriting

Copywriting

Evaluates copywriting skills for major rebrands, audience engagement, storytelling, effective CTAs, task prioritization, and SEO trends.

Preview assessment
Type
Hard skills
Time
10 min
Level
Basic
Languages
English

Copywriting test: Mastering brand storytelling and audience engagement

Become a discerning judge of copywriting talent with our comprehensive Copywriting Test. This assessment is designed to evaluate a candidate's prowess in nurturing brand identity and consumer connections. It delves into their ability to craft copy that stands out, persuades, and retains engagement in an ever-evolving digital landscape. Ideal for ensuring your next copywriter can elevate your brand's voice and messaging.

Unique features of the Copywriting assessment

  • Brand adaptability: Measures candidates' capacity to adjust their writing style to align with rebranding efforts seamlessly.
  • Audience insight: Evaluates understanding and connection with the target audience for deeply resonant messaging.
  • Competitive differentiation: Tests ability to create copy that distinguishes your brand from competitors effectively.
  • Storytelling excellence: Assesses skill in weaving compelling narratives that captivate and convert audiences.
  • Task prioritization: Examines candidates' capability to focus on critical aspects of copywriting projects for maximum impact.
  • SEO evolution: Gauges understanding of current and emerging SEO trends to ensure copy remains relevant and highly visible.

Topics covered in the Copywriting pre-screening assessment

This candidate screening test evaluates core competencies in key areas, including:

  • Adapting to brand guidelines: Understanding and implementing new branding requirements.
  • Audience engagement: Crafting messages that speak directly to the target demographic.
  • Creating standout copy: Developing persuasive and memorable content.
  • Effective use of AIDA model: Ensuring attention, interest, desire, and action are addressed.
  • Incorporating storytelling: Utilizing narrative to enhance message delivery and impact.
  • CTA implementation: Crafting calls to action that drive user response.
  • Email campaign development: Designing emails that resonate and convert.
  • Landing page optimization: Prioritizing tasks to create compelling product pages.
  • SEO copywriting trends: Adapting to the future of SEO, including voice search and AI capabilities.

Best use of the Copywriting skills test

Our copywriting test is an invaluable tool for roles where brand messaging and audience engagement are critical, including:

  • Copywriters: Ideal for evaluating their ability to craft engaging, persuasive, and SEO-friendly content that aligns with brand values.
  • Content managers: Perfect for assessing planning, executing, and managing content strategies that resonate with target audiences.
  • Marketing specialists: Offers insights into candidates' capability to develop innovative campaigns that tell your brand's story uniquely.
  • SEO experts: Useful for assessing understanding of evolving SEO strategies, including adaptation to voice search and digital assistants.
  • Email marketing coordinators: Ensures the ability to create impactful email campaigns that engage and convert subscribers.

Test FAQ

What is HiPeople?

HiPeople is your ultimate solution for streamlining the hiring process and securing top talent for your organization. Through our AI-powered assessments and reference checks, we ensure fast, unbiased, and efficient hiring decisions. Whether you need an all-in-one platform or specific services tailored to your needs, HiPeople offers a comprehensive solution to hire talents that truly fit the job.

How to get started with this test?

Getting started with HiPeople is as easy as 1-2-3! Simply book a demo or sign up for our free Assessment starter-kit, where you can test unlimited candidates and experience the power of our platform firsthand. With access to over 400 tests and the ability to create custom questions, you'll be equipped to identify top talents swiftly and efficiently. Plus, with our user-friendly interface and seamless integration with your existing workflows, you'll be up and running in no time!

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Organizations incorporating our assessments early on in their hiring process report significant benefits: 91% less screening time, 62% faster time-to-hire, $801 cost savings per hire, and 21x fewer mis-hires. This efficiency ensures you're making informed decisions from the outset, leading to better hires and streamlined recruitment processes.

Is this test valid and reliable?

Aboslutely! HiPeople's assessments are grounded in reliable data, psychological research, and a robust scientific process. Our expert science team ensures that every aspect of our assessments is evidence-based and scientifically rigorous. By leveraging People Science, we optimize recruitment processes, providing businesses with actionable insights about candidates. With modules designed to offer a comprehensive view, you can trust that our assessments provide accurate and meaningful data to inform your hiring decisions.

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Janna Karwaski, Senior Director of Workforce Optimization at IntelyCare
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Senior Director of Workforce Optimization

Tiera Dobbins

Talent Acquisition Services & Operations Manager

Sarah Garner

Director of Recruitment and Outreach

Prem Kumar

Talent Acquisition Manager - Recruitment & Employer Branding

Alex Anderson

Learning & Development Specialist

Maximilian Rauschen

Head of Talent Acquisition

Matthias Schmeisser

Global Senior Director, Talent Acquisition & Employer Branding

Charlie Boyle

Senior Lead, Talent Acquisition Policy, Operations & Technology

Janna Karwaski

Senior Director of Workforce Optimization