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Online Marketing

Online Marketing

Evaluate Online Marketing skills, focusing on A/B testing, user behavior, SEO, PPC, and the latest digital marketing trends to identify top talent.

Preview assessment
Type
Hard skills
Time
10 min
Level
Basic
Languages
English

Online Marketing test: Discovering digital marketing mavens

This test is crafted to probe deeply into a candidate's understanding and proficiency across a spectrum of online marketing disciplines, it is your key to unlocking the potential of individuals capable of steering your brand's digital footprint towards unprecedented growth and success.

Unique features of the Online Marketing assessment

  • Wide-ranging skill assessment: Covers critical areas from A/B testing to voice search impact, offering a well-rounded evaluation of online marketing knowledge.
  • Real-world relevance: Focuses on practical applications and the latest trends, preparing candidates for today’s digital marketing challenges.
  • Expertly designed: Developed by industry experts to ensure an accurate reflection of necessary skills and knowledge for success in digital marketing roles.
  • Insightful analytics: Delivers detailed results that facilitate making well-informed hiring decisions.
  • Enhanced candidate experience: Engages test-takers with relevant, thought-provoking scenarios that reflect actual online marketing tasks.

Topics covered in the Online Marketing pre-employment test

The test evaluates candidates' expertise in key online marketing areas, including:

  • A/B testing: Understanding of testing variants for performance optimization.
  • User behavior analysis: Skills in analyzing user interactions and improving engagement.
  • Keyword research: Proficiency in identifying high-value keywords for SEO.
  • Analytics integration: Knowledge in using analytics to track and improve marketing efforts.
  • PPC campaign optimization: Expertise in maximizing the efficiency of pay-per-click campaigns.
  • Advanced topics: Awareness of current trends such as voice search and its implications on SEO.

Best use of the Online Marketing skills assessment test

This test is perfectly suited for analyzing talent for roles that require a deep understanding of digital marketing, including:

  • Digital marketing specialists: Ideal for assessing an all-encompassing knowledge of online marketing strategies and trends.
  • SEO/SEM analysts: Excellent for evaluating expertise in search engine optimization and marketing techniques.
  • Content marketers: Great for identifying candidates with the skills to leverage content for SEO and user engagement.
  • Marketing managers: Useful for gauging the ability to oversee and integrate various online marketing efforts effectively.
  • PPC analysts: Perfect for screening candidates with specialized knowledge in pay-per-click campaign management and optimization.

Test FAQ

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You can use HiPeople assessments at various stages of the hiring process. However, they're ideal for initial screening to quickly identify top candidates, saving time and resources.

Organizations incorporating our assessments early on in their hiring process report significant benefits: 91% less screening time, 62% faster time-to-hire, $801 cost savings per hire, and 21x fewer mis-hires. This efficiency ensures you're making informed decisions from the outset, leading to better hires and streamlined recruitment processes.

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Janna Karwaski, Senior Director of Workforce Optimization at IntelyCare
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Senior Director of Workforce Optimization

Tiera Dobbins

Talent Acquisition Services & Operations Manager

Sarah Garner

Director of Recruitment and Outreach

Prem Kumar

Talent Acquisition Manager - Recruitment & Employer Branding

Alex Anderson

Learning & Development Specialist

Maximilian Rauschen

Head of Talent Acquisition

Matthias Schmeisser

Global Senior Director, Talent Acquisition & Employer Branding

Charlie Boyle

Senior Lead, Talent Acquisition Policy, Operations & Technology

Janna Karwaski

Senior Director of Workforce Optimization