In the Google Ads Test, candidates are asked to answer a set of multiple-choice questions. Using this test, you can determine whether the candidate has the necessary hard skills in Google Ads.
The Google Ads Test at a glance
When to use: You can use this test at any stage of the hiring process, but it may be most useful early on.
Example question : What is a bumper ad?
- Short, non-skippable video ads of up to 6 seconds that must be watched before a video can be viewed. Bumper ads are turned on when skippable or non-skippable ads are turned on.
- Non-skippable video ads of 15 or 20 seconds in length that must be watched before a video can be viewed.
- Skippable video ads that allow the viewers to skip ads after 5 seconds.
- Skippable video ads of 6 seconds in length that must be watched before a video can be viewed.
Response time: 10 minutes.
Result: An easy-to-interpret score that allows you to determine the Google Ads skill of the candidate!
The science behind this test
The development of hard skills is essential for any employee in order to complete their tasks satisfactorily. However, it can be difficult to accurately assess these skills in potential candidates. HiPeople's Google Ads Knowledge Test helps you achieve this goal.
HiPeople Knowledge Tests help to reliably assess hard-skills, taking out the guesswork of the hiring process. HiPeople Knowledge Tests are crafted by selected subject matter experts and developed using at least two experts in a peer-review gold standard process. This means that you as a decision-maker can be confident in the validity and reliability of the test when selecting candidates.
Not only does this promote a fair hiring process, but it also helps to ensure that the candidate is suited for the job and can complete the necessary tasks.
The qualities of a candidate with high test scores
A candidate with high test scores on a Google Ads test would possess strong technical proficiency in Google Ads, including knowledge of campaign management, keyword research, and ad targeting. They would also have an understanding of digital marketing principles, analytics, and optimization techniques. Additionally, effective communication skills, attention to detail, and adaptability would be present in a high-scoring candidate. Overall, a candidate with high test scores on a Google Ads test would be a skilled and detail-oriented digital marketer, making them an excellent fit for roles related to digital advertising, marketing analytics, or online marketing strategy.
Ready to find this candidate? Try the Google Ads Test now!
Did not find what you were looking for? Request a new test here.