Assessment Library
/
PPC Advertising

PPC Advertising

Evaluates PPC advertising skills including cost calculation, campaign management, targeting, and performance measurement for effective campaign execution.

Preview assessment
Type
Hard skills
Time
10 min
Level
Basic
Languages
English

PPC Advertising test: Pinpoint expertise, elevate campaigns

Embark on a journey to discover the true potential of your candidates with the PPC (Pay-Per-Click) Advertising pre-employment test. Aimed at dissecting the proficiency of candidates in mastering PPC campaigns, this assessment delves into the critical components of pay-per-click advertising, from cost efficiency to strategic targeting and performance analysis. It's your strategic tool in filtering through candidates to find those who possess the adept skills required to elevate your PPC Advertising efforts and drive conversion.

Unique features of the PPC Advertising pre-employment assessment

  • Comprehensive evaluation: Covers the A-Z of PPC advertising, ensuring a thorough assessment of a candidate's ability to execute campaigns.
  • Strategic focus: Puts a spotlight on both the strategic and technical aspects of PPC management, from budgeting to optimization.
  • Real-world application: Questions are designed to reflect real-life PPC challenges, ensuring candidates are tested in practical, applicable scenarios.
  • Insightful analytics: Offers a deep dive into candidates' understanding of key PPC metrics and their ability to leverage data for decision-making.
  • Efficient candidate screening: A fast and effective way to gauge suitability for roles requiring PPC expertise, streamlining the recruitment process.

Topics covered in the PPC Advertising pre-screening assessment

This PPC candidate screening assessment explores a broad range of topics to evaluate the candidates’ understanding and management skills in the following key areas:

  • Cost-per-click (CPC) and click-through-rate (CTR) fundamentals: Tests knowledge in assessing ad performance and budget allocation.
  • PPC campaign management and optimization: Evaluates strategies for managing and enhancing campaign performance.
  • Targeting strategies: Assesses understanding of audience targeting to maximize ad reach and effectiveness.
  • Performance measurement: Examines proficiency in utilizing key metrics, including ROAS (Return On Advertising Spend) and Quality Score, for campaign analysis.
  • Ad copy and creative: Tests ability to create compelling ad content that drives conversions.

Best use of the PPC Advertising skills assessment test

Targeting the vital skills needed for successful PPC campaign management, this test is particularly suitable for evaluating candidates for roles such as:

  • PPC specialists: Ideal for gauging the in-depth knowledge required to strategize, implement, and optimize PPC campaigns.
  • Digital marketing managers: Assess digital strategists capable of overseeing PPC initiatives within broader digital marketing strategies.
  • SEM (Search Engine Marketing) managers: Perfect for verifying expertise in leveraging search engines for marketing through paid advertisements.
  • Online advertising analysts: Suitable for discerning the analytical capabilities necessary to dissect campaign data and improve performance.
  • Content marketers: Tests understanding of creating effective ad content that complements PPC tactics for enhanced campaign results.

Test FAQ

What is HiPeople?

HiPeople is your ultimate solution for streamlining the hiring process and securing top talent for your organization. Through our AI-powered assessments and reference checks, we ensure fast, unbiased, and efficient hiring decisions. Whether you need an all-in-one platform or specific services tailored to your needs, HiPeople offers a comprehensive solution to hire talents that truly fit the job.

How to get started with this test?

Getting started with HiPeople is as easy as 1-2-3! Simply book a demo or sign up for our free Assessment starter-kit, where you can test unlimited candidates and experience the power of our platform firsthand. With access to over 400 tests and the ability to create custom questions, you'll be equipped to identify top talents swiftly and efficiently. Plus, with our user-friendly interface and seamless integration with your existing workflows, you'll be up and running in no time!

Can I customize the test with my own questions?

Yes! HiPeople’s assessments are fully customizable. You can pick and choose from 400+ tests in the assessment library to create your assessment. Can’t find what you are looking for? You can add your custom questions as text, multiple choice, or video question. Need inspiration to get started? Use one of the 1,000+ job-specific assessment templates.

When should I use this assessment?

You can use HiPeople assessments at various stages of the hiring process. However, they're ideal for initial screening to quickly identify top candidates, saving time and resources.

Organizations incorporating our assessments early on in their hiring process report significant benefits: 91% less screening time, 62% faster time-to-hire, $801 cost savings per hire, and 21x fewer mis-hires. This efficiency ensures you're making informed decisions from the outset, leading to better hires and streamlined recruitment processes.

Is this test valid and reliable?

Aboslutely! HiPeople's assessments are grounded in reliable data, psychological research, and a robust scientific process. Our expert science team ensures that every aspect of our assessments is evidence-based and scientifically rigorous. By leveraging People Science, we optimize recruitment processes, providing businesses with actionable insights about candidates. With modules designed to offer a comprehensive view, you can trust that our assessments provide accurate and meaningful data to inform your hiring decisions.

Can HiPeople integrate with our ATS?

Absolutely! HiPeople integrates with 20+ ATS and Slack. If you cannot find your ATS in the list, reach out to us and we’ll work on getting your ATS on the list.

What modern teams using HiPeople are saying.

“The turnaround time is great! We aren’t missing a candidate reference. Reference Checks can be a daunting task, but HiPeople makes it really easy.”

Tiera Dobbins, Talent Acquisition Services and Operations Manager at NFL National Football League
Tiera Dobbins
Talent Acquisition Services & Operations Manager

“HiPeople allows me to get mundane tasks like reference checks out of the way. Our time-to-fill went down 31% in the last year and we made 62% more hires.”

Sarah Garner, Director of Recruitment and Outreach at Vivvi
Sarah Garner
Director of Recruitment and Outreach

“We use HiPeople Assessments for volume hiring. With the introduction of HiPeople our work has reduced by about 50%”

Prem Kumar, Talent Acquisition Manager - Recruitment and Employer Branding at DAZN
Prem Kumar
Talent Acquisition Manager - Recruitment & Employer Branding

“Being able to use HiPeople’s AI-enable features allows for a better screening process to make sure that we are getting the right candidates.”

Alex Anderson, Learning & Development Specialist at Colas Canada
Alex Anderson
Learning & Development Specialist

“With HiPeople we are saving between 250-500 hours of screening time every year. We completely switched to a skill-based candidate assessment in pre-screening.”

Maximilian Rauschen, Head of Talent Acquisition at Tourlane
Maximilian Rauschen
Head of Talent Acquisition

“We use HiPeople to objectively assess our candidate’s skills and capabilities. The more data we have, the more we can influence our quality-of-hire.”

Matthias Schmeisser, Global Senior Director, Talent Acquisition and Employer Branding at Emnify
Matthias Schmeisser
Global Senior Director, Talent Acquisition & Employer Branding

“HiPeople has been really helpful for us in automating the reference check process, verifying who the references are, and doing it in a much more fast and efficient way.”

Charlie Boyle, Senior Lead, Talent Acquisition Policy, Operations & Technology at Celonis
Charlie Boyle
Senior Lead, Talent Acquisition Policy, Operations & Technology

“Our former reference process was really archaic, very sticky. HiPeople has really given us the ability to customize when and how we do reference checks. That is really amazing!”

Janna Karwaski, Senior Director of Workforce Optimization at IntelyCare
Janna Karwaski
Senior Director of Workforce Optimization

Tiera Dobbins

Talent Acquisition Services & Operations Manager

Sarah Garner

Director of Recruitment and Outreach

Prem Kumar

Talent Acquisition Manager - Recruitment & Employer Branding

Alex Anderson

Learning & Development Specialist

Maximilian Rauschen

Head of Talent Acquisition

Matthias Schmeisser

Global Senior Director, Talent Acquisition & Employer Branding

Charlie Boyle

Senior Lead, Talent Acquisition Policy, Operations & Technology

Janna Karwaski

Senior Director of Workforce Optimization