Assessment Library
/
Media Buying

Media Buying

Evaluates a media buyer's skill set, focusing on optimizing campaigns, mastering programmatic buying, and adapting to industry trends.

Preview assessment
Type
Hard skills
Time
10 min
Level
Basic
Languages
English

Media Buying test: Identifying top-notch media buyers

Our comprehensive assessment is designed to test a spectrum of skills from campaign optimization to programmatic buying, this evaluation is your key to unlocking candidates who are adept at navigating the complex media landscape, ensuring your marketing strategies hit the mark every time.

Unique features of the Media Buying assessment

  • Comprehensive skill evaluation: Broadly covers the essential skills needed for successful media buying, from underperforming campaign adjustment to data-driven decision making.
  • Real-world application: Focuses on practical scenarios like optimizing reach across different age demographics and incorporating multi-screen media consumption trends, providing insights into a candidate's ability to tackle contemporary challenges.
  • Expert-validated content: Each question and scenario have been crafted and rigorously reviewed by media buying experts to ensure the test's relevance and reliability.
  • Actionable insights: Offers precise results that help in making informed hiring decisions, saving time and resources in the talent acquisition process.
  • Engaging candidate experience: Designed to simulate real media buying challenges, ensuring candidates remain engaged while demonstrating their true potential.

Topics covered in the Media Buying pre-screening assessment

This media buying candidate screening test dives deep into the following areas:

  • Addressing underperforming campaigns: Evaluates applicants on their analytical and strategic skills in improving campaign performance.
  • Programmatic media buying: Assesses understanding of automated bidding, buying, and placement of ads in real-time.
  • Data-driven decision making: Tests ability to leverage data for optimizing campaigns.
  • Media audit and competitive analysis: Examines knowledge in conducting thorough audits and analyses for comprehensive campaign assessment.
  • CPM impressions and multi-screen trends: Measures proficiency in utilizing CPM impressions and adapting strategies to fit multi-screen media consumption habits.
  • Post-buy analysis: Focuses on candidates' skills in evaluating campaign success and generating insights for future strategies.

Best use of the Media Buying skills assessment test

This test is perfectly tailored for evaluating talents in various roles within the media buying spectrum, including:

  • Media buyers: Essential for gauging their aptitude in navigating and optimizing multifaceted media buying processes.
  • Media planners: Ideal for assessing their strategic thinking in planning and executing campaigns across multiple channels.
  • Digital marketers: Perfect for evaluating their understanding of programmatic buying and adapting campaigns to digital media trends.
  • Marketing analysts: Offers insights into their analytical capabilities in conducting media audits, competitive analysis, and post-buy analysis.
  • Advertising managers: Critical for assessing their overarching skill in managing campaigns, client requests, and team coordination effectively.

Test FAQ

What is HiPeople?

HiPeople is your ultimate solution for streamlining the hiring process and securing top talent for your organization. Through our AI-powered assessments and reference checks, we ensure fast, unbiased, and efficient hiring decisions. Whether you need an all-in-one platform or specific services tailored to your needs, HiPeople offers a comprehensive solution to hire talents that truly fit the job.

How to get started with this test?

Getting started with HiPeople is as easy as 1-2-3! Simply book a demo or sign up for our free Assessment starter-kit, where you can test unlimited candidates and experience the power of our platform firsthand. With access to over 400 tests and the ability to create custom questions, you'll be equipped to identify top talents swiftly and efficiently. Plus, with our user-friendly interface and seamless integration with your existing workflows, you'll be up and running in no time!

Can I customize the test with my own questions?

Yes! HiPeople’s assessments are fully customizable. You can pick and choose from 400+ tests in the assessment library to create your assessment. Can’t find what you are looking for? You can add your custom questions as text, multiple choice, or video question. Need inspiration to get started? Use one of the 1,000+ job-specific assessment templates.

When should I use this assessment?

You can use HiPeople assessments at various stages of the hiring process. However, they're ideal for initial screening to quickly identify top candidates, saving time and resources.

Organizations incorporating our assessments early on in their hiring process report significant benefits: 91% less screening time, 62% faster time-to-hire, $801 cost savings per hire, and 21x fewer mis-hires. This efficiency ensures you're making informed decisions from the outset, leading to better hires and streamlined recruitment processes.

Is this test valid and reliable?

Aboslutely! HiPeople's assessments are grounded in reliable data, psychological research, and a robust scientific process. Our expert science team ensures that every aspect of our assessments is evidence-based and scientifically rigorous. By leveraging People Science, we optimize recruitment processes, providing businesses with actionable insights about candidates. With modules designed to offer a comprehensive view, you can trust that our assessments provide accurate and meaningful data to inform your hiring decisions.

Can HiPeople integrate with our ATS?

Absolutely! HiPeople integrates with 20+ ATS and Slack. If you cannot find your ATS in the list, reach out to us and we’ll work on getting your ATS on the list.

What modern teams using HiPeople are saying.

“The turnaround time is great! We aren’t missing a candidate reference. Reference Checks can be a daunting task, but HiPeople makes it really easy.”

Tiera Dobbins
Talent Acquisition Services & Operations Manager

“HiPeople allows me to get mundane tasks like reference checks out of the way. Our time-to-fill went down 31% in the last year and we made 62% more hires.”

Sarah Garner
Director of Recruitment and Outreach

“We use HiPeople Assessments for volume hiring. With the introduction of HiPeople our work has reduced by about 50%”

Prem Kumar
Talent Acquisition Manager - Recruitment & Employer Branding

“Being able to use HiPeople’s AI-enable features allows for a better screening process to make sure that we are getting the right candidates.”

Alex Anderson
Learning & Development Specialist

“With HiPeople we are saving between 250-500 hours of screening time every year. We completely switched to a skill-based candidate assessment in pre-screening.”

Maximilian Rauschen
Head of Talent Acquisition

“We use HiPeople to objectively assess our candidate’s skills and capabilities. The more data we have, the more we can influence our quality-of-hire.”

Matthias Schmeisser
Global Senior Director, Talent Acquisition & Employer Branding

“HiPeople has been really helpful for us in automating the reference check process, verifying who the references are, and doing it in a much more fast and efficient way.”

Charlie Boyle
Senior Lead, Talent Acquisition Policy, Operations & Technology

“Our former reference process was really archaic, very sticky. HiPeople has really given us the ability to customize when and how we do reference checks. That is really amazing!”

Janna Karwaski
Senior Director of Workforce Optimization

Tiera Dobbins

Talent Acquisition Services & Operations Manager

Sarah Garner

Director of Recruitment and Outreach

Prem Kumar

Talent Acquisition Manager - Recruitment & Employer Branding

Alex Anderson

Learning & Development Specialist

Maximilian Rauschen

Head of Talent Acquisition

Matthias Schmeisser

Global Senior Director, Talent Acquisition & Employer Branding

Charlie Boyle

Senior Lead, Talent Acquisition Policy, Operations & Technology

Janna Karwaski

Senior Director of Workforce Optimization