DAZN boosts remote support hiring efficiency and tackles fraudulent applicants with HiPeople’s skill-based assessments

DAZN is a global sports streaming service offering live and on-demand content across more than 200 countries and territories. With approximately 2,400 employees in 25 countries, the company serves millions of users and handles high-volume customer interactions across diverse markets.

Challenge

When DAZN launched its customer support hub in India, it faced an overwhelming surge of applicants, making efficient and accurate screening a major obstacle. The talent acquisition team needed to filter candidates by core support skills like communication (written & verbal), problem-solving, and digital fluency at scale. High volumes of fake or misrepresented profiles added an additional layer of complexity, making it harder to identify genuine talent. The sheer number of applicants threatened to slow down the hiring pipeline, compromising both speed and quality. An existing applicant-tracking system lacked automation and integration required to manage the process effectively across time zones. DAZN needed a solution that could plug into its ATS, evaluate critical skills early, and improve hiring outcomes for remote roles.

Solution

DAZN selected HiPeople Assessments to introduce skill-based testing at the beginning of its hiring funnel. HiPeople collaborated with DAZN teams to design assessments measuring digital communication and customer-centric problem-solving. The platform integrated seamlessly with DAZN’s ATS, enabling automated assignment of assessments to new applicants and instant routing based on performance. Recruiters received clear, data-driven skill insights that supported faster and more consistent shortlisting. Hiring managers gained structured visibility into support-specific capabilities from day one. HiPeople ensured an engaging and scalable candidate experience that anchored the new hiring model. The automation freed up recruiter time while raising the quality bar. DAZN could scale hiring with precision rather than pressure. Skills alignment became visible early and reliably everywhere the team was hiring.

Impact

DAZN now scales global customer support talent efficiently and consistently while maintaining its high service standards.